This project was completed at Youth Science Canada under the direction of the executive director.
The project started with a re-design of the Canada-Wide Science Fair (CWSF) logo. Previous to the 2010 year, each "host city" would design their own logo for the fair. 2010 marked the re-design of the CWSF system to a template system which would be easier to update year to year. Once the new logo was designed, and all print, web and motion collateral followed this new brand system. The entire system is designed bilingually for an English and French audience. All sub-programs to Youth Science Canada went under a brand re-haul to match this system to create a cohesive brand family.